Introducing Permatology's CEO
Permatology Dermacosmetics emerged from high-end skincare research and innovation, and South Korea's renown dermatological expertise.
Developed in collaboration with plastic surgeons, dermatologists, and skincare experts, our formulas come from the latest beauty advancements, blending high-quality, effective ingredients and cutting-edge innovations.
Permatology was born from the dream of our CEO and beauty master, Lee Na Young.
Driven by the vision of permanent and long-lasting beauty, she created the foundation and essence of Permatology, wishing to re-invent the cosmetics and skincare landscape with a new, holistic approach to beauty, that roots in true efficacy and proficiency.
Master Lee Na Young
Lee Na Young started her carrier in the semi-permanent make-up industry. Acquiring countless certifications and diplomas, she rapidly founded her own Total Beauty Center in the heart of the Gangnam district in Seoul, South Korea, and became an honored entrepreneur and business strategist.
The Leen Beauty Center, founded in 2004, is described as a Total Beauty Center, where aesthetic skin and body management services meet medi-aesthetic tools and techniques with the aim of enhancing the entire body's beauty and health. Blending spa, facial treatments, and massages, to semi-permanent makeup, Leen Beauty offers a variety of services to clients coming from all over the world, now accounting to more than 130,000 performed treatments.
Through the Leen Beauty, master Lee Na Young expanded her expertise beyond the borders of South Korea, delivering master classes, lectures, and professional trainings all over the world, leading her to become a respected and influencial PMU Grand Master.
2019 Leen Beauty Congress held in Seoul
Building strong overseas relationships and undergoing research and development partnerships, she extended her business portfolio and developed her own PMU pigments and BB Glow ampoules more than 10 years ago.
Combining 30 years of clinical expertise and semi-permanent makeup innovation, Leen Beauty-made cosmetics are praised for their safe and high-performing formulas, based on a blend of natural ingredients and scientific skincare advances.
Based on its overall beauty expertise and growing international influence, the Leen Beauty center expended its services to a Skincare and Beauty Academy, training both beginners and professionals, from South Korea and overseas. Accounting to more than 2,000 alumni, the Leen Beauty Academy allows anyone to master K-Beauty latest trends with the aim of forming the next generation of skincare experts and beauticians.
Permatology
Accumulating expert knowledge in the dermatology and cosmetics industries thanks to the Leen Beauty Center, Master Lee Na Young had the desire to leave her mark the beauty industry.
She dreamed for her clients to be able to experience excellence, even when going home. With this spirit, Permatology was born: “Obtaining the same results you get at the aesthetic center, but at home.”
Driven by the wish to make medi-aesthetics accessible and bring truly effective dermacosmetics at home, Lee Na Young created Permatology.
Engaging in extensive R&D and gathering the latest skincare innovations, Lee Na Young made Permatology a truly hyper-effective brand that dreams of Permanent + Dermatology.
